Cleanser, toner, serum: the order that makes each one work

Layering from thinnest to thickest helps each product reach your skin. A simple guide to getting the order right.

Routines3 min read

Start clean

Cleanser comes first so the products that follow are not sitting on sunscreen, makeup or oil. Massage for about 30 seconds, rinse with lukewarm water and pat dry.

Then thin to thick

Toner goes on next, while skin is still slightly damp. Serum follows, because its small, concentrated molecules absorb best close to the skin. Moisturizer goes last to hold everything in place.

In the morning, finish with sunscreen. At night, you can skip it.

Give it a minute

Waiting about a minute between steps stops products from pilling and lets each layer settle before the next one goes on.

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